Running a fitness business is no easy task.

In fact, it’s downright hard.


But it doesn’t have to be that way.

If you match your vision with the right strategy, you can overcome the odds and build a business that your members love and that the community supports. With the right team in place, you can create a culture where profitability matters, and you can thrive.

We’re not about giving you some salesy unrealistic ‘formula to make millions.’ We’ve helped business owners in all kinds of fitness businesses to boost their profits, and found these 8 principles to be the best for this industry.

Let’s get started.