We help you move faster—with confidence.
The Fitness CPA combines bookkeeping, tax accounting and CFO services all under one roof. We provide metric driven guidance to help owners develop KPIs, forecast projections, and strategically plan to grow and exit their business.
We do the heavy financial lifting that a Chief Financial Officer would normally do, at a fraction of the price.
We get it - the fitness industry is tough. It's a crowded market with limited margins and growing competition. Our job as CFO is to help you strategically grow and expand your business using profit-focused methods we've proven to work.
After decades of experience in the fitness industry, we know what works and what doesn't. We're here to give you the hard facts of where and how your business can improve. Have a tough decision to make? We should be the first advisor you call.
As a business owner, your role is to work on the business - not in it. Let us take care of cash management, financial projections and revenue strategy so you can get back to doing what you do best.
Download Our 8 Step Revenue Guide To Add Thousands To Your Business
First, let's meet to discuss your business and The Fitness CPA. Is it a good fit?
If so, we'll start diving into your books. We'll develop a baseline of metrics and benchmarks going forward based on your individual business goals.
Through regular meetings, your Fitness CPA will provide detailed metrics of how the business is performing. We respond to your concerns and questions, and bring answers to those issues to discuss.
Your dedicated CFO will help develop a strategy for taking your fitness studio forward. Whether that's through expansion or a strategic exit, we'll craft the roadmap.
The Fitness CPA will continue to provide ongoing support through regular meetings, phone calls and email. We'll be your first point of contact for any tough decision.
– Cheresa Peterson Canning
First, we’ll want to make sure you have up-to-date and timely financials each and every month. Then, even small single location fitness concepts will benefit from fractional CFO services. Our lowest advisory plan meets just four times per year which is plenty to make a meaningful impact in your small business, or help bigger companies see the benefits of our advisory services before committing to a larger plan.
Multi-location gyms and fitness studios benefit the most from outsourced CFO services. Firstly, if you’re overseeing multiple locations, you have better things to do than crunch the numbers. Secondly, having multiple locations allows us to compare and contrast each location to ensure it’s performing its best and offer recommendations for improvement.
We package our bookkeeping, tax and CFO services together into one fixed monthly price.
