5 Tips To Increase Gym Revenue in 2025

Running a gym or fitness studio is one of the most fulfilling ventures out there.

You get to inspire healthier lifestyles, build a community, and create a space where people feel supported.

But let’s not sugarcoat it — it’s also hard work.

With competition growing and challenges like retention and overhead costs, keeping your revenue on the rise can feel like climbing a steep hill.

The good news? It’s doable, and we’re here to guide you. We’ve worked with fitness businesses of all sizes, so we know what works (and what doesn’t).

Let’s dive into five actionable ways to increase your revenue in 2025.

Gym Revenue Tip #1

1. Develop a Winning Introductory Offer

Your introductory offer is like your gym’s handshake — it’s your first impression, and it matters. Too many gyms rely on “Free Class” or “Free Week” offers, thinking they’ll reel people in. Here’s the reality: free trials often attract people who aren’t serious about committing.

Instead, go for a discounted month. A 30-Day Introductory Offer is the sweet spot:

It gives newcomers enough time to experience your classes, connect with instructors, and build a fitness habit.
It generates revenue right off the bat (instead of just giving value away for free).
It helps new members feel like they’re part of the community right from the start.

Pricing? Aim for about a third of your monthly membership fee or 1.5 to 2 times your drop-in rate. Not only will this approach attract more serious members, but it can also add thousands to your annual revenue.

Gym Revenue Tip #2

2. Price Your Memberships Right

Pricing can make or break your business. Here’s how to find the sweet spot:

Know your value proposition. Compare what you offer to other gyms in your area. Are you a boutique studio with specialized classes or a high-volume facility with robust amenities? Your prices should reflect your unique value.
Reevaluate legacy pricing. Longtime members paying outdated rates might be costing you. Introduce gradual increases, like $5-$10 increments, especially if you’re at or nearing capacity.
Rethink family discounts. While student discounts can make sense, steep family discounts often don’t. Focus on delivering value worth the full price.

Gym Revenue Tip #3

3. Add a Retail Component

Retail might not be your primary business, but it’s a great way to supplement your income. Whether it’s branded apparel or fitness gear, the right retail strategy can turn your members into walking billboards.

Stock items your members already wear or use.
Rotate inventory regularly to keep it fresh.
Use your team to model the merchandise — it’s free advertising!

With profit margins of 40-60%, retail could add $2,000-$6,000 in monthly profits. Just be sure to track your costs and margins closely.

Gym Revenue Tip #4

4. Host Workshops and Events

Workshops and special events are more than just revenue boosters — they’re community builders. These can be:

Skill-based sessions (e.g., weightlifting techniques, yoga intensives).
Wellness seminars (e.g., nutrition workshops).
Guest instructor events.

Members are happy to pay $30-$150 per workshop, and these events can also increase long-term retention. Pair this with strong promotion, and you’ll see results both in revenue and community engagement.

Gym Revenue Tip #5

5. Automate Your Billing

Manually managing memberships and payments? It’s time to automate. Platforms like Mindbody, Club OS, or Zen Planner streamline your billing process, reduce late payments, and free up your time to focus on growth.

BONUS: Many of these platforms double as CRM tools, helping you track leads, run marketing campaigns, and manage customer relationships all in one place.

Ready to Level Up?

These five tips are just the beginning. We left out three other ways to increase revenue this year — they’re in our e-book: 8 Proven Ways to Boost Revenue. You can keep reading here:

Download e-Book: 8 Proven Ways To Boost Your Revenue

Increasing your gym’s revenue isn’t about chasing every shiny idea. It’s about focusing on the right strategies and executing them well. Whether it’s pricing adjustments, retail, or automating processes, start small, measure your results, and build from there.

If you’re feeling stuck or unsure where to begin, we’re here to help. As accountants who specialize in fitness businesses, we’re all about turning your hard work into profitable growth. Let’s make 2025 your best year yet! Reach out to us here.

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Eric Killian

CPA & Founder | Accountant, husband, father, mountaineer.
Fitness is such a big part of who I am. Maintaining a healthy lifestyle, eating well (mostly paleo), hiking, backpacking, mountaineering, practicing yoga and Crossfit are all important cornerstones of life. But I love ice cream and cookies too much to say no!
I love helping owners make sense of their business and finding ways to grow it. It’s an honor to help you see situations, scenarios and opportunities from all sides so you can make informed decisions.

Business Ownership, Profitability