Author Archives: Eric Killian

What the Heck is the Employee Retention Credit (ERC)? 

We know what you’re thinking (and many of our clients thought it too!): “Is the Employee Retention Credit real? This seems too good to be true.” We promise: it is real, and it’s not too good to be true. On average, our clients at The Fitness CPA have received $57,000 in cash through the Employee […]

Tax Deadlines and Government $$$ Updates for Gyms & Boutique Studios

Tax deadlines for gyms 2021

Should you extend your business tax return this year, and what government funding is still available? These are a few of the questions we’ve been asked recently here at The Fitness CPA.  The answer? It depends.  Our goal here is to answer some of your tax questions as a fitness business owner and look at […]

How-to Use Google My Business To Generate More Leads

Google My Business for Gyms

We’ve touched briefly on the importance of having a Google My Business Profile for your fitness business in a previous blog, as it’s important to showcase customer reviews in order to boost trust and credibility in your brand. Remember, the one on Google reviews? If you haven’t read it yet, we recommend skipping over there next. […]

Opening a Gym or Fitness Studio in 2021? Part II: Research & Negotiations

Opening a gym part two_the fitness cpa

Welcome back to our two-part series on our guide for opening a gym franchise in 2021, based on a recent podcast appearance on All Things Franchising. If you haven’t tuned in yet, All Things Franchising is hosted by Linda Ballesteros of Mpower Franchise Consulting, a consulting company that helps new business owners through the process […]

Opening a Gym or Fitness Studio in 2021? Part I: Read This First

Opening a Gym in 2021_The Fitness CPA

We recently made a guest appearance over on the popular podcast, All Things Franchising, where we shared our insight on opening a gym in 2021 and the future of the fitness industry. If you haven’t tuned in yet, All Things Franchising is hosted by Linda Ballesteros of Mpower Franchise Consulting, a consulting company that helps new […]

Gyms Will Rebound in 2021

Gyms Will Rebound in 2021_The Fitness CPA

What a year it was. As we turn the corner into 2021, the lingering question on every gym owner’s mind is: what happens next? Will virtual workouts rule the world? Or are gym goers aching to get back into their in-person gym routine? We’re here to share the good news: the fitness industry is getting […]

PPP Round 2.0 $$$ and More Government Help That You Deserve

PPP 2.0 Everything you need to know

No fluffy introduction here. You know the deal. If you’re here then you’re a fitness business that needs the skinny on how the new tax bill impacts your business and how to get the most upside from it. So, let me give you the need-to-know info without all the confusing details. Skip ahead to a […]

The Fitness Business Podcast – How to Boost Profits in 2021

We recently made a guest appearance over on a popular fitness podcast, The Fitness Business Podcast. If you haven’t tuned in yet, The Fitness Business Podcast discusses professional development for fitness business owners & managers, such as marketing, brand development, retention, customer service and more. You can check out their podcast series here & the […]

Are Gyms Required to Buy Labor Law Posters?

California Labor Laws Poster_The Fitness CPA

Whether you’ve just opened a new fitness business or you’ve owned one for multiple years, you likely continue receiving these strange notices in the mail: “Buy these workplace posters to display around your gym or be penalized with hefty fines and lawsuits.” The jargon is usually wordier than that… …and almost always accompanied by nice […]