What a year it was. As we turn the corner into 2021, the lingering question on every gym owner’s mind is: what happens next? Will virtual workouts rule the world? Or are gym goers aching to get back into their in-person gym routine? We’re here to share the good news: the fitness industry is getting […]
Author Archives: Eric Killian
23
Dec
Dec
No fluffy introduction here. You know the deal. If you’re here then you’re a fitness business that needs the skinny on how the new tax bill impacts your business and how to get the most upside from it. So, let me give you the need-to-know info without all the confusing details. Skip ahead to a […]
13
Nov
Nov
We recently made a guest appearance over on a popular fitness podcast, The Fitness Business Podcast. If you haven’t tuned in yet, The Fitness Business Podcast discusses professional development for fitness business owners & managers, such as marketing, brand development, retention, customer service and more. You can check out their podcast series here & the […]
22
Oct
Oct
Whether you’ve just opened a new fitness business or you’ve owned one for multiple years, you likely continue receiving these strange notices in the mail: “Buy these workplace posters to display around your gym or be penalized with hefty fines and lawsuits.” The jargon is usually wordier than that… …and almost always accompanied by nice […]
17
Aug
Aug
You may remember the guys over at NEXO Fitness Solutions from a previous blog post when we spoke about small changes that add up to big changes in a fitness business. They are our go-to experts for everything insurance and equipment financing, with decades of experience focused purely in the fitness industry. Today, they are […]
11
Aug
Aug
As a new fitness business owner, swiping a credit card is all too easy. “It’s on the business.” “Time to change out this dinosaur treadmill.” “Lunch is on me!” A couple quick swipes of a credit card and you’re the proud new owner of the latest Elliptical X 3.0 and a room full of other […]
06
Aug
Aug
We’ve had several clients ask recently about the PPP loan forgiveness application. When are applications due? Have I missed the application form? Can The Fitness CPA complete it? We can understand the urge to put the rollercoaster of the Paycheck Protection Program firmly in the past. But our answers to the questions are simply: The […]
29
Jul
Jul
We’ve all heard the expression that “location, location, location!” matters when it comes to the success of restaurants. But have you heard the one that goes, “reviews, reviews, reviews” leads to the success of gyms and fitness studios? We’re making it an expression now. Google reviews are the #1 way gym businesses can increase their […]
15
Jul
Jul
Here at The Fitness CPA, we speak a lot about what it takes to be a successful fitness business owner. More often than not, the success of a gym boils down to the actions (or inactions) of its owner. If that doesn’t sit well with you, it might be worth diving in to figure out […]