Category Archives: Business Ownership

Tax Deadlines and Government $$$ Updates for Gyms & Boutique Studios

Tax deadlines for gyms 2021

Should you extend your business tax return this year, and what government funding is still available? These are a few of the questions we’ve been asked recently here at The Fitness CPA.  The answer? It depends.  Our goal here is to answer some of your tax questions as a fitness business owner and look at […]

How-to Use Google My Business To Generate More Leads

Google My Business for Gyms

We’ve touched briefly on the importance of having a Google My Business Profile for your fitness business in a previous blog, as it’s important to showcase customer reviews in order to boost trust and credibility in your brand. Remember, the one on Google reviews? If you haven’t read it yet, we recommend skipping over there next. […]

Opening a Gym or Fitness Studio in 2021? Part II: Research & Negotiations

Opening a gym part two_the fitness cpa

Welcome back to our two-part series on our guide for opening a gym franchise in 2021, based on a recent podcast appearance on All Things Franchising. If you haven’t tuned in yet, All Things Franchising is hosted by Linda Ballesteros of Mpower Franchise Consulting, a consulting company that helps new business owners through the process […]

Opening a Gym or Fitness Studio in 2021? Part I: Read This First

Opening a Gym in 2021_The Fitness CPA

We recently made a guest appearance over on the popular podcast, All Things Franchising, where we shared our insight on opening a gym in 2021 and the future of the fitness industry. If you haven’t tuned in yet, All Things Franchising is hosted by Linda Ballesteros of Mpower Franchise Consulting, a consulting company that helps new […]

Gyms Will Rebound in 2021

Gyms Will Rebound in 2021_The Fitness CPA

What a year it was. As we turn the corner into 2021, the lingering question on every gym owner’s mind is: what happens next? Will virtual workouts rule the world? Or are gym goers aching to get back into their in-person gym routine? We’re here to share the good news: the fitness industry is getting […]

PPP Round 2.0 $$$ and More Government Help That You Deserve

PPP 2.0 Everything you need to know

No fluffy introduction here. You know the deal. If you’re here then you’re a fitness business that needs the skinny on how the new tax bill impacts your business and how to get the most upside from it. So, let me give you the need-to-know info without all the confusing details. Skip ahead to a […]

How important are Google reviews for gyms and fitness studios?

We’ve all heard the expression that “location, location, location!” matters when it comes to the success of restaurants. But have you heard the one that goes, “reviews, reviews, reviews” leads to the success of gyms and fitness studios? We’re making it an expression now. Google reviews are the #1 way gym businesses can increase their […]

Difficult Decisions Fitness Business Owners Need to Make Now

decisions to make fitness business owners

We recently made a guest appearance over on a popular fitness podcast, The Fitness Founders Podcast. If you haven’t heard of it yet, it’s a weekly podcast put on by the guys at Glofox to discuss all things fitness, entrepreneurship & business with inspirational* fitness industry leaders. (*Their words, not mine.) You can check out […]